They are often prescribed treatment to prevent them from developing TB disease. What did surprise me was the offer BCG made to me as I. I quickly found out why so little had been invested in developing. The key theory underlying this is existence of an experience curve and that market share is achieved due to overall cost leadership. The dimension of business strength, relative market share, will measure comparative advantage indicated by market dominance. The analysis requires that both measures be calculated for each SBU. Market Growth Rate = Industry sales this year - Industry Sales last year. Relative Market Share = SBU Sales this year leading competitors sales this year. According to this matrix, business could be classified as high or low according to their industry growth rate and relative market share. In other words, it is a comparative analysis of business potential and the evaluation of environment. It is a two dimensional analysis on management of SBU’s (Strategic Business Units). It provides a graphic representation for an organization to examine different businesses in it’s portfolio on the basis of their related market share and industry growth rates. It is the most renowned corporate portfolio analysis tool. Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA. BCG Matrix - Meaning and its Limitations.
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